MAP pricing means "Minimum Advertised Price", and this is a way that scale manufacturers attempt to control prices in the marketplace. We can't advertise a price below some certain number... and we don't. But, once a customer is ours, on our website, and participating in our sales process, we can offer them a discount! So, when you see a product that says "DEEPER DISCOUNT APPLIED AT CHECKOUT", simply add it to your shopping cart for an even better price! If you have any questions at all, don't hesitate to call!

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-Summit Measurement, LLC.